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Sunday, Apr 19
Mattel loss just misses view; more sales pain seen
NEW YORK Those steps included a fashion show in New York, unveiling a six-story flagship store in Shanghai, a party in Malibu, California, and selling special designs of Barbie dolls. Its efforts seem to be reaping some early benefits. Worldwide Barbie sales ...
Mattel cost, inventory curbs outweigh wider loss
NEW YORK Mattel has built a worldwide campaign this year to turn the spotlight on its iconic Barbie doll's 50th year. Barbie sales have dropped over the years as girls' taste in toys change. Steps such as a Barbie fashion show in New York, a six-story flagship ...
