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irishtimes.com (irishtimes.com) has great Barbie news, photos, videos and more

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Sunday, Jun 14

Practical responses to the turbulent times we find ourselves in

 Ireland Toymaker Mattel, for example, lost 20 per cent of its market in the three years to 2004 by failing to see the vulnerability of its Barbie doll range. Rival MGA recognised that preteen girls were maturing more quickly and preferred dolls that looked ...

 
 

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