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References: Fields, D. A., & Kafai, Y. B. (under review). Stealing from grandma or generating cultural knowledge? Contestations and effects of cheats in a teen virtual world. Paper submitted to DiGRA07. [Online]. Available: http://www.gseis.ucla.edu/faculty/kafai/paper/whyville_p...
The subscription volume is amazing. Habbo: 90 million subscribers. Neopets: 45 million. Club Penguin and Star Doll: 15 million each. For Mr Seiler [editor of Virtual World News] this popularity is based on three factors: friends, freedom and fun. References:
Why would kids want to watch Dora the Explorer when they could actually BE Dora the Explorer? Such questions ensnare Viacom, owner of Nickelodeon and MTV networks. The company plans to spend $100 million on casual games, according to this NY Times story.