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Cable Nets Set to Take on Broadcast external link

MediaPost Publications | Mon, Apr 13

MediaPost Publications is the #15 Blogger for Nickelodeon

 New York
First, more advertisers are interested in reaching large slices of audience who flock to a particular topic, such as food aficionados who watch Food Network or kids who dash to Nickelodeon. Secondly, while overall TV viewing remains stable, ...

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